"ASDA wanted to surprise some lucky shoppers this Christmas by giving them £500 worth of gifts to make their festive period, but wait, our shoppers weren't getting away that easily, Jamie Theakston and Emma Bunton made them work for it."
Really enjoyable branded content with Heart FM and ASDA for Global. Hidden camera set up shooting members of the public in a real grocery store.
My camera is the handheld behind the customers as they use the checkout (coming in for the reveal).
Global
Producer: Simeon Berends
Director/DoP: Jamie Williams
Cams: Gilad McAteer, Christopher du Mont
Sound: Francis Cullen
PM: Ruth Oates
PA: Kerry Davidson